The alternative? With free software you have freedom!
To use free software is to make a political and ethical choice asserting the right to learn, and share what we learn with others. Free software has become the foundation of a learning society where we share our knowledge in a way that others can build upon and enjoy.
What if there were a worldwide group of talented ethical programmers voluntarily committed to the idea of writing and sharing software with each other and with anyone else who agreed to share alike? What if anyone could be a part of and benefit from this community even without being a computer expert or knowing anything about programming? We wouldn't have to worry about getting caught copying a useful program for our friends—because we wouldn't be doing anything wrong.
In fact, such a movement exists, and you can be part of it.
You can get more information about each of the sins and how to escape them at windows7sins.org.